MODULE 6: INTERNATIONAL COMMUNICATION FOR BUSINESS looks at issues and opportunities that become increasingly important as the business world shrinks and grows more interdependent. As time zones blur and fewer restrictions are imposed on the global movement of capital, raw materials, finished goods, and human labor, people will cling fiercely to the ways in which they were enculturated as youngsters. Culture will become a defining characteristic, not only of peoples and nations,but of organizations and industries.
Table of contents :
1. An Overview of Culture. 2. Culture and Communication. 3. Culture and Identity. 4. Culture and Power. 5. Applications for International Communication. Appendix A: Checklist for doing Business Abroad. Appendix B: Suggested Additional Reading.